When buying a new beauty product, we all follow a certain process which can determine whether we pop the item in our basket or leave it sitting on the shelf.
Personally, I like to read bottles or packages to see what the benefits are for my skin/hair before comparing it to the price tag on the shelf.
Alongside those two tick boxes, I also like to see whether or not the brand tests on animals.
Itâs 2019 and weâre becoming more aware of issues such as climate change and being environmentally friendly. Youâd assume that most brands in this day and age would be less inclined to continue to test on animals.
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However, itâs not always so clear to know which brands are cruelty free from those which are not.
Alongside those two tick boxes, I also like to see whether or not the brand tests on animals.
Itâs 2019 and weâre becoming more aware of issues such as climate change and being environmentally friendly. Youâd assume that most brands in this day and age would be less inclined to continue to test on animals.
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However, itâs not always so clear to know which brands are cruelty free from those which are not.
For example, LUSH Cosmetics are clear about their branding to clarify their protest against animal cruelty and product testing.
From pasting their slogan âfighting animal testingâ across their store walls to branding their paper bags, itâs clear branding which works for people like me - their consumer.
But I wanted to know how many people are aware about cruelty-free beauty products. Are people actively buying them but is there a cost to pay?
I asked the following questions on an Instagram poll and here are the results:
From pasting their slogan âfighting animal testingâ across their store walls to branding their paper bags, itâs clear branding which works for people like me - their consumer.
But I wanted to know how many people are aware about cruelty-free beauty products. Are people actively buying them but is there a cost to pay?
I asked the following questions on an Instagram poll and here are the results:
âAs mentioned before, some products come with clear branding whether or not theyâre against animal testing. It shows that this type of branding works and sticks with the consumer.
âThe results on this were surprising to me. But the main demographic answering this poll were aged around the 19-24 mark, with a majority being students. One question I asked myself is could this be due the costs or these products, people donât buy them?
âI believe this is the general consensus about cruelty-free products. It seems to be an added measure put into production costs, causing the sale figure to be bigger once a product hits the shelf.
âA large amount of responses were yes for this and itâs something I have wanted to share with an audience to help you work out which products in your morning/day/night regimes are cruelty free.
The tool which I have used in the past is the Logical Harmony: Cruelty-Free Brand List.
The list was begun in 2011, and is constantly being updated with new brands who have decided to ditch testing on animals and go cruelty-free.
If it isn't on the list and you're wanting to support cruelty-free, you may want to reconsider buying their products in the future.
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But how well has this worked for me? I have gone through my own makeup collection which I use on a daily basis to see which products are cruelty-free and needless to say, I had some surprising results.
The list was begun in 2011, and is constantly being updated with new brands who have decided to ditch testing on animals and go cruelty-free.
If it isn't on the list and you're wanting to support cruelty-free, you may want to reconsider buying their products in the future.
â
But how well has this worked for me? I have gone through my own makeup collection which I use on a daily basis to see which products are cruelty-free and needless to say, I had some surprising results.